Friday, February 22, 2013

LFW - Edeline Lee A/W 2013 Presentation





















A beautifully choreographed presentation can make all the difference when engaging with a new collection. I love the way designers are finding new and interesting ways to present their clothes. Rather than having models stand like statues the entire time for onlookers to peruse the work, choreographing a scene provides the opportunity to see the clothes from different angles and see how they move. Such was the case with the Edeline Lee presentation for A/W 2013 in the beautiful, historic Middle Temple Hall.

I entered the presentation to find models in various positions around the room, some at the piano, a girl in the corner playing a recorder, two by the window dancing with arms entwined. Then the gong sounded bringing the girls into a formation to be presented by way of curtsey to the leader who following a brief ceremony, announced when all were in their positions that we could now inspect the collection.

Color blocking, metallics, sharply pointed shawl collars and linear stripes down the sides of trousers were big themes in the collection. Ladylike dresses in sleek silhouettes were the main attraction. When it comes to Edeline Lee's designs for A/W 2013, 'the devil is in the detail'. Upon closer inspection, it became clear that the seams and embellishments were intricate and flawless. My favorite looks from the collection were the feminine metallic dresses - they're so chic and perfect for today's modern woman.
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