Thursday, May 8, 2014

Berry Bros. & Rudd Wine Club Launch


Legendary UK wine merchant Berry Bros. & Rudd has a long history here in London and its legacy is immediately visible upon entering the premises. Established in 1698 by the Widow Bourne, the business is still family-owned and boasts a mere 315 years as a James Street staple.

This year sees the launch of the Berry Bros. & Rudd Wine Club which offers four membership options, each themed to reflect its history as Britain's oldest wine merchant. Each membership level is named after a character in the Berry Bros. & Rudd story and caters to different tastes & budgets. With names like Bourne, Pickering, Napoleon & Wellington, each membership aims to tell a tale of the merchant's fascinating past. I was invited to a tasting in the famed establishment where I tried one or two wines from each of the membership levels and I must say I enjoyed most of them, particularly the whites even though I generally tend to prefer red.


Club members receive a case of wine every other month along with detailed tasting notes and suggested food pairings. Additionally, the Wine Club will provide access to exclusive tastings and dinners where members can learn more about their favorite beverage. It's the perfect introduction to wine for novices or a lovely treat for wine enthusiasts. Memberships start at £120 per case and gradually increases to £300 per case.

For further information on the Berry Bros. & Rudd Wine Club visit www.bbr.com/wine-club or call Wine Club Manager Katie Cooper on 0800 280 2440. Additionally, you can Tweet your questions about the Wine Club using the hashtag #BBRwineclub. Cheers!
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