Tuesday, September 8, 2015

Introducing Periscope, My New Favorite Social Media Platform


I don't normally post content like this here on Pink Julep, but y'all I haven't been this excited about a social media platform since I bought my first Blackberry over 6 years ago specifically so I could Tweet or more recently, since I invested in an iPad 3 years ago so I could Instagram since I couldn't do that with my Blackberry at the time. As many of you know, I also work as a social media consultant in addition to writing this blog, so I try to stay on top of digital trends as much as I can. I'm rarely that impressed by what I see rolling out, but this is an exception. Periscope is exciting stuff, but what is it?

Basically, Periscope allows you to live stream video with a chat function - it's pretty much the closest thing to teleportation or conference calls on a rather large, global scale with strangers. The videos are only available for replay for up to 24 hours for anyone who can't attend the live feed whether their in a different time zone or just busy hustlin. Also, users can share content both with their Periscope pals and their Twitter followers, so recommendations are running wild and there's so much great content to enjoy!

I've been watching so many great Scopes lately and the things that strike me most are the authenticity (you often see people doing no-make-up scopes, hear their screaming babies in the background or scoping while they do their hair - no filters!) and there's also a strong willingness to share. There's so much great information out there on Periscope right now from mindfulness to how to incorporate video into your business or even tips for getting perfect eyeliner application. Needless to say, this is a social media platform that if used well, can be a big benefit rather than a useless waste of your time.

I'm going to start Scoping very soon, so be sure to download the app from the App Store or the Google Play Store and follow me at @PinkJulep. Until then, here are a few tips for how to get this platform working for you, but just a warning… Beware of the Periscope FOMO (fear of missing out) because the struggle is real - I can't seem to get enough!

Tips for Using Periscope
1. You don't have to be a content creator to enjoy it. In fact, I've been using it for the better part of 3 weeks and I haven't created a Scope yet. I have however gotten lots of great tips for my business, my life and my mind alongside some followers for when I do decide to go live with a Scope.

2. Comments & Hearts - Get involved in the conversation. You can either leave comments for the creator directly or you can respond to others' comments by clicking on them and then choosing reply. If you simply want to show your love for the Scope, tap the right side of the screen to leave a heart. You can heart it as much as you like and you can even heart on replays. If someone says something on a Scope that resonates with you, show em some love. You may not be able to speak on the video, but you do have a voice, so use it!

3. Reply to comments - If you're a video creator and people are commenting, be sure to acknowledge some of those comments. This can be as simple as saying hi to them or answering their questions.

4. Allow time for questions. If you create a video and would like to power through it, by all means, do but consider leaving time at the end for a Q&A if you can. Viewers will be grateful and if you're working on behalf of a brand, blog or other business, it's quality one-on-one face time with your customer base or readership. They can get to know you and you can get to know them too!

5. Follow & Share - There's a reasonably simple way to find people to follow that you already follow on Twitter, but if you're listening to a recommended Scope, swipe right on an iPhone or up on Android to follow that person or share the content with your communities on Periscope & Twitter.

6. Be Yourself - Periscope is taking us all back to the days when we weren't quite so internet savvy - i.e. there's no filter, no airbrushing and it's an opportunity for you to shine as you are, so sparkle baby! If you are real and honest, you're likely to attract like-minded individuals who may choose to follow you elsewhere. I hope Periscope stays this genuine - it's incredibly refreshing!

7. Who to Follow - My recommendation is that you look to follow people who are talking about what you'd like to know. I know that seems vague, but it will improve your experience. If you're into fashion, look for fashion influencers and magazines that are using Periscope. If you're more interested in learning about how to start your own business, follow entrepreneurs - there are plenty of them out there with valuable information to share! Ask yourself the question, "What do I want to know?" before you start and see how quickly you can find the answer. It also stands to reason that if you enjoy someone on Twitter, Instagram, their blog, etc. that you might like their Scopes too, so if you don't have a burning question to answer, then consider starting with digital influencers you're already familiar with.

8. Why watch a video replay if I can't comment? Good question - I wouldn't let this keep me from missing something valuable and although it's more fun if you can join the chat, you can always Tweet that person if you have a question that you'd like answered and hope they'll reply.

9. Comments locked - Sometimes when a Scope is really popular, you won't be able to comment so as to not overwhelm the content creator. Again, you can always Tweet to them and hope for a reply, but to avoid this, try to get into Scopes you're really excited about as soon as they start to prevent being locked out of the comments.

I hope this helps to shed a bit of light on what Periscope is, but of course if you have any other questions, feel free to leave a question in the comment box below or e-mail it to ashley@pinkjulepabroad.com and I'll do my best to answer it for you. Don't forget to download Periscope for yourself and follow @pinkjulep while you're there!

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